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Fred Montagnon

Fred Montagnon

Co-founder & CEO of OverBlog.com (Ebuzzing Group). French. Engineer. Entrepreneur.

guestcommentary

Is the end of the viewability issue within our sights?

Posted on May 30 2014 by Pierre Chappaz in GuestCommentary, Visibility, inRead, inBoard

Is the end of the viewability issue within our sights?

By Pierre Chappaz, Chairman and CEO Ebuzzing & Teads It’s an uncomfortable fact for the digital media industry that over half of the ads bought by brands globally on the Internet today are never viewed by web-users - and the situation is getting worse....

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