"Web sites will soon fall into two categories: high audience low yield, low audience higher yield" said @filloux http://t.co/QbY5MwDv
October 22, 2012
Web sites will soon fall into two categories: high audience low yield, low audience higher yield. Such a divide will impact digital advertising. This Autumn, whomever you talk to will tell you this: internet advertising yields are taking a dive. CPMs (cost per thousand page views), now down to single digits, keep falling.