Publishers and adblockers are in a battle for online advertising by @robert_cookson http://t.co/boj4hftzTj via @FT
March 30, 2015
Publishers and adblockers are in a battle for online advertising - FT.com
Electronic warfare has broken out between internet users and the $120bn online advertising industry. On one side are the ad blockers. More than 140m people, or 5 per cent of the world's online population, are estimated to use software such as Adblock Edge and Adblock Plus to prevent advertising from appearing on web pages.